Pheasant by Julian Bhalerao

WILD Sounds & Books Privacy Policy


This Privacy Policy covers all of the ways in which your personal data is collected and managed by WILD Sounds & Books from Users (each, a "User") of the website ("Site" or "website"). This Privacy Policy applies to the Site and all products and services offered by WILD Sounds & Books. Throughout this Policy, the terms "we" and "us" refers to WILD Sounds & Books. The terms "customer" or "user" refers to any individual or organisation that has purchased goods or services from us at any time in the past. It also explains how the data is used, the measures we take to keep it safe, and what your rights are as one of our customers or Site users. We may collect data from individuals who browse, sign up to our mailing list or interact with us via phone, email, social media or in person. The following information should answer most of the questions you have, but if you would like to contact us about anything further, please do get in touch by emailing

About WILD Sounds & Books

WILD Sounds & Books started life in 1988 as DM Audiovisual in London, but changed name in 1989 to WildSounds and in 2013 to WILD Sounds & Books. WILD Sounds & Books is the trading name of WildSounds LLP.

The legal basis for data collection

There are several reasons why a company such as WILD Sounds & Books may legally collect and process personal data. These include:
Consent This covers all instances whereby you give your consent for data to be collected. For example, this may occur if you tick a box to indicate that you would like to receive an email newsletter.
Contractual obligations This includes situations where we are obliged to collect personal data in order to carry out contractual obligations. For example, for us to process an order that you have placed on our website, we will need to collect your delivery and billing addresses, as well as your payment information.
Legal compliance In rare situations we are obliged to collect data for legal reasons. An example of this is if we are subject to fraudulent activity, then data may need to be provided to the appropriate legal authority or law enforcement body.
Legitimate interest This includes all situations whereby we collect data that is reasonably required for the running of our business. For example, we collect and analyse the shopping history and trends of our customers to make sure that our stock levels are sufficient and to identify the need for new products. We will never collect, use or sell information that could impact your rights, freedom or interests in any way.

When do we collect personal data from you?

When you visit and buy products. We then create an account for you.
When you place an order with us over the phone or via email.
When you purchase items from us in person at our warehouse in Salthouse or at one of our stands at Events such as the annual British Bird Watching Fair.
When you contact us by phone or email with a query or complaint.
When you enter a prize draw or competition at a conference or Regioanl Club AGM attended by WILD Sounds & Books.
When you comment on or review our products.
When you have given a third-party permission to share with us the information they hold about you.

What kinds of personal data do we collect?

If you have an account with us: your name, billing and delivery addresses, orders and receipts, email address and telephone number. We never store your credit card information. Your credit card information is securely processed by a trusted third-party and never passes through our servers.
Information gathered by the use of cookies in your web browser. Learn more about how we use cookies below.
Details of your shopping history.
Your comments and product reviews.
To deliver the best possible experience while you are browsing and ordering from our website, we collect technical information about your internet connection and browser as well as the country where your computer is located, the web pages viewed during your visit, the advertisements you clicked on and any search terms you entered.
Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

Why do we need this data and how do we use it?

One of our main goals as an online retailer is to ensure that our customers have the best possible experience when using our website or interacting with us by phone, email or in person. One way that we do this is to use the data we collect to tailor our services, promotions and products effectively. This type of data collection and usage is covered by data privacy laws as a "legitimate interest" as understanding our customers is vital to us operating a successful business. Here is a breakdown of the ways in which we use your data: To process orders that you place at, by phone / email, in person at our premises in Salthouse or at an Event or Bird Fair. If we don´t collect data such as billing and delivery addresses and payment details at this time, we won´t be able to bill you for your order or deliver it to you. Some of these details may also need to be passed to a third-party. For example, your delivery address will need to be provided to our courier so that they can deliver your items. See the section below titled "Who do we share your personal data with?" for more information about this.
To respond to queries, complaints and refund/return requests. We use the data you provide to us to efficiently respond to any queries you have and to make sure that you can return any items to us for replacement or a refund. Copies of the email conversations we have with you are also stored so that, should we need to refer to them in the future, we can do so easily. We believe this helps us to interact with you more efficiently and to resolve any problems more quickly.
To protect your account and our business from fraud or other illegal activities. To do this we use your personal data to safeguard your account and we also monitor your browsing activity to make sure our website is as secure as possible.
We use your contact information, along with data about your shopping preferences and previous transactions, to contact you about products and promotions with your permission. You are free to opt out of hearing from us by any or all channels at any time. Please be aware, however, that if you opt out of all email marketing, you will still continue to receive order confirmation emails, dispatch confirmation emails and mail order receipts from us.
To administer any prize draws or competitions that you may have entered at an Event or Bird Fair attended by WILD Sounds & Books.

How do we protect your personal data?

Protecting your personal data is extremely important to us, and we take the utmost care to ensure that it is safe at all times.
All transactional areas of our website are secured using https technology.
Access to your personal data is password-protected and internet traffic to is secured by SSL encryption.
Our Site is in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.

Who do we share your personal data with?

Sometimes it is necessary for us to share your data with trusted third parties. For example, when dispatching your order we have to provide your delivery address details to a courier. In these situations we will only ever provide the minimum amount of information required for them to perform the service that they are contracted for. We will never sell your personal data or share it with third-parties who are not compliant with UK/EU data protection legislation, unless it is a legal requirement (e.g. to law enforcement bodies for fraud prevention). Examples of organisations with which we might share your personal data are: Delivery companies such as Royal Mail, DPD, DPD Local and FedEx. These delivery companies are provided with your name, delivery address and, if required, a contact telephone number and/or email address. Your contact details will only be used by them to update you about your delivery and to provide tracking information. We sometimes dispatch orders directly from third-party warehouses. In this situation we need to provide the third-party with your name, address and contact details for them to deliver the products to you. We have a strict agreement with all of these companies that your details are never to be used for their own marketing or for any other purposes. Our email marketing platform, so that we can send carefully tailored marketing emails, we provide them with contact email addresses of customers who have subscribed to our newsletters and emails. WILD Sounds & Books partners with several trusts, societies, or other institutions which have a conservation minded ethos.

What are your rights?

You have the right to request the following:
Details of all of the personal data we hold about you.
The correction of any personal data that we currently possess, should you find this to be incorrect or incomplete.
That we stop using any or all of your personal data as soon as you request us to do so. Even if you have previously given us consent to use your personal data, you may withdraw this consent at any time. That we stop using your personal data for direct marketing through email and/or post. The easiest way to do this is to click the unsubscribe button at the bottom of any of the marketing emails that we send to you. This will unsubscribe you from all of our emails.
WILD Sounds & Books is a data controller and our contact is Duncan Macdonald, WILD Sounds & Books, Roses Pightle, Cross Street, Salthouse, Norfolk NR25 7XH
If you have concerns that your data has been handled inappropriately or you are unhappy with how we have dealt with any requests regarding your personal data, you can lodge a complaint with the Information Commissioner´s Office. Contact them by calling 0303 123 1113 or visit their website at

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

Changes to this Privacy Policy

WILD Sounds & Books has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

The policy above is in plain english, but it could always be plainer. At WildSounds we collect as much information as we need to process your order. If you join our mailing list you have asked us to send you occassional e-mails. You will always be able to remove yourself from our mailing list. We do not sell your information nor do we pass it on to anyone else unless it is required to do so in order to process your order (for example, we need to give the courier company your address and a telephone number). Your internet order is stored on a secure system - as we don't have these facilities "in-house" we have contracted another company to store the details and process the payments. They and we are compliant with the high levels of data protection required by the banks and credit card processing facilities. At all times we are also compliant with the UK Data Protection laws.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
WILD Sounds & Books
Roses Pightle
Cross Street
NR25 7XH
(UK) +44 (0)1263 741100

This document was last updated on 24 May 2018

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